The hottest Zoomlion opens a new era of multinatio

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Zoomlion: open a new era of transnational operation of Hunan enterprises

Zoomlion: open a new era of transnational operation of Hunan enterprises

China Construction machinery information

Guide: at 3:00 p.m. on October 29, at the construction site of the Beijing based financial center project, the tallest building in Shenzhen, as the new pump king of Zoomlion slowly pumped C120 concrete (hereinafter referred to as C120) to a height of 350 meters, the staff on site couldn't help but cheer. This assignment has become the first in the world to

at 3 p.m. on October 29, at the construction site of the Beijing based financial center project, the tallest building in Shenzhen, the staff on site couldn't help cheering as Zoomlion's "new pump king" slowly pumped C120 concrete (hereinafter referred to as "C120") to a height of 350 meters. This operation has become the first construction case in the world that C120 is applied to super high-rise buildings

Zoomlion Heavy Industry Technology Development Co., Ltd., located in Changsha, Hunan Province, is an enterprise founded with a loan of 500000 yuan in 1992. Over the past 18 years, through continuous innovation and development, Zoomlion has started from scratch and developed at an average annual growth rate of more than 60%, becoming a global enterprise with total assets of 27.8 billion yuan and more than 21000 employees. At present, Zoomlion has become a leading enterprise in China's construction machinery and equipment manufacturing, and ranks among the top 20 global construction machinery enterprises. Its production and operation bases are located in Hunan, Shanghai, Shaanxi, Milan and other places in China, forming 12 major industrial parks at home and abroad, with a total area of more than 5.4 million square meters

"those who fall into reality think of their trees, and those who drink their flow cherish their source."

Hunan is the land where Zoomlion was born and raised in Sri Lanka. It belongs to China's inland province, with relatively low openness and weak comprehensive competitiveness. However, this land has given birth to the construction machinery enterprise with the most complete product chain in the world, the world's largest concrete machinery manufacturer, and China's largest construction and hoisting machinery and urban sanitation machinery manufacturer, which not only created a "myth" of the rapid growth of China's construction machinery field, but also created a "miracle" in Hunan, a province that has long relied on agricultural development for support

every step of Zoomlion's growth is inseparable from the pouring and breeding of Hunan, a hot land. As in ancient Greek mythology, the hero Antai is the son of the earth mother. As long as his body does not leave the earth, he has infinite power and can be invincible. Hunan, a hot land, is becoming the source of confidence for Zoomlion to open the door to the world

going out: opening a new era of multinational operation of Hunan enterprises

on the afternoon of September 28, 2008, the window of the world in Changsha was bustling. Zoomlion, together with Hony capital, Goldman Sachs, Mandalin fund, and CIFA Italia officially signed an overall acquisition and delivery agreement to complete the full acquisition of CIFA shares in the form of cash acquisition. Zoomlion has also become the world's largest concrete machinery manufacturer

"the successful cooperation between Zoomlion and Italian CIFA company will have a far-reaching impact on the deepening and expansion of economic and trade cooperation between Hunan and Italy through subsidies, supporting facilities, awards, follow-up investment, equity investment and other means." Zhou Qiang, then deputy secretary of the CPC Hunan Provincial Committee and governor, attended the signing ceremony on the same day, And placed high hopes on this cooperation: "Zoomlion is not only a well-known construction machinery manufacturing enterprise in China, but also has a great influence in the field of construction machinery in the world. CIFA company enjoys a high reputation in the world. Both enterprises have excellent management teams and advanced business concepts. The successful cooperation between the two sides is conducive to giving full play to benefits in brand improvement, technology development, global network integration and other aspects, so as to achieve the purpose of strong alliance, complementary advantages and win-win cooperation."

as a large inland province, Hunan's industry is mainly led by tobacco, steel, electric power, chemical industry, nonferrous metals, special equipment manufacturing and other industries. Among them, the manufacturing industry in Hunan Province is strong, and the equipment manufacturing industry has formed an industrial system with complete categories, large scale and certain comparative advantages. The total amount ranks first in the industrial industry in the province, and has a number of leading enterprises with considerable influence in the country, such as Zoomlion, Sany, Shanhe intelligent, Yuanda air conditioning, Changfeng cheetah, etc. At present, the advanced manufacturing industry in Hunan has formed a modern construction machinery industry group centered on Changsha, a modern electric locomotive and light rail subway industry group centered on Zhuzhou and Xiangtan, a digital instrument industry group based on Changsha, and a high-voltage and ultra-high voltage power transmission and transformation complete equipment manufacturing industry group based on Hengyang. In 2008, Hunan Province also clearly put forward the grand goal of building "the capital of the world machinery industry"

however, at the same time, it should be noted that Hunan is currently in the stage of accelerated industrialization, with a low level of industrialization and many difficulties and problems. Especially as an inland province, if Hunan wants to boldly "go out", actively participate in international competition and share in the global market, it urgently needs a number of powerful global enterprises that can allocate global economic resources

"Hunan will fully support the cooperation between Zoomlion and Italian CIFA company, create a good environment for enterprise development, support enterprises to further expand the international market, and win more shares in the field of concrete machinery in the world." Zhou Qiang said at the signing ceremony

according to statistics, among the top 50 global construction machinery enterprises in 2009, Chinese enterprises have occupied 8. On the other hand, with the rise of China's construction machinery manufacturing industry, it is inevitable to form a direct competitive situation with international multinational companies. At this time, whoever can take the lead in effectively integrating the international market will have the opportunity to win the market initiative and voice

during this period, Zoomlion also gradually clarified its strategic thinking of internationalization

"since 2006, we have established an internationalization strategy, which is' fission + fusion 'to realize globalization. We have been moving forward for the past three years and will continue to move forward in the future." Zhan Chunxin, chairman of Zoomlion, said

the "fission" mentioned by Zhan Chunxin is to divide the original industry into multiple industrial units, and then become independent subsidiaries, and then strengthen and expand each subsidiary; "Fusion" is to merge and acquire companies in the same industry worldwide, so as to achieve the internationalization of market, capital, technology, talents and industrial chain resources, and finally realize the internationalization of Zoomlion

in 2008, the subprime mortgage crisis originated in the United States intensified, forming a global financial crisis. After reviewing the situation, Zhan Chunxin believes that although domestic construction machinery enterprises generally have overcapacity, if we consider it in the context of globalization, the trend of the construction machinery giants in European and American developed countries to transfer some basic manufacturing industries to developing countries out of cost pressure is irreversible. In this case, Chinese construction machinery enterprises are facing great market opportunities. It is entirely possible to realize the transformation from industry followers to global leaders, which is equivalent to saving 8.4 million tons of oil, saving more than 12 million tons of standard coal and reducing nearly 30million tons of carbon dioxide. It is necessary to grasp the opportunity of the transformation of the global construction machinery market pattern and actively integrate global resources

"under the financial crisis, we should accurately judge the situation, thoroughly study the opportunities, and deeply think about how to seize the opportunities and go against the trend." On the first working day after the Spring Festival in 2009, Chen runer, member of the Standing Committee of the Hunan provincial Party committee and Secretary of the Changsha Municipal Party committee, went to Zoomlion non-stop to carry out research

During the investigation, Chen runer pointed out that the impact of the financial crisis is worldwide, but there are business opportunities and opportunities in the crisis. We should see the impact and opportunities of the financial crisis from a more open perspective, and make full use of the advantages of international industrial segmentation to jointly overcome current difficulties. Now is the best time for enterprises to "go out and bring in". Going out is to participate in restructuring, mergers and acquisitions and expansion; To bring in talents, technology and equipment. As the main body of the market, enterprises should seize policy opportunities, market opportunities and technological opportunities, understand the market, adapt to the market and control the market, innovate business strategies, business processes and business methods, and improve technical advantages, product advantages and management advantages

under the guidance of the new development strategy, Zoomlion has sought opportunities in crisis through a series of mergers and acquisitions. Since 2008, Zoomlion has successively acquired five companies, including Shaanxi xinhuanggong, Hunan axle factory, Huatai heavy industry, Italy CIFA, and Xincheng hydraulic. In particular, the overseas acquisition of CIFA from Italy has made Zoomlion the largest manufacturing base of concrete machinery in the world

however, after Zoomlion acquired Italian CIFA company, how to truly explore the international market and realize the internationalization strategy of Hunan enterprises is the real concern of Hunan, a traditional agricultural province

in September 2010, Zhou Qiang, the Secretary of Hunan provincial Party Committee for nearly half a year, led a high-level delegation of Hunan Province during his visit to Italy. He made a special trip to visit Zoomlion CIFA company. He went deep into the enterprise workshops and R & D centers, and had a discussion with senior executives of Zoomlion CIFA company to understand the development of enterprises after international mergers and acquisitions and the development, production and sales of new products

"your cooperation is the right choice and the complementarity of two advantageous enterprises and two excellent teams." During the inspection, Zhou Qiang learned that both high-precision and cutting-edge materials and foreign human resources were introduced. At present, CIFA has carried out carbon steel technical cooperation with local universities and developed new products with lighter boom and better stretching performance, becoming a fist product to enter the European and American construction machinery market; Zoomlion has fully combined the strong R & D advantages of CIFA with its own manufacturing advantages, market network and capital strength, and built a new park in Changsha high tech Zone. 1. The anti sliding performance experiment has highlighted its competitive advantage

"since Zoomlion acquired CIFA, it has worked together successfully to cope with the impact and impact of the international financial crisis, and has achieved resource sharing with local enterprises in terms of brand, technology, quality control, corporate culture, etc., with full synergy. Facts have proved that this round of international cooperation has obvious effects and great cooperation potential."

Zoomlion, a leading enterprise in Hunan, has gone out to carry out overseas mergers and acquisitions, achieving higher-level and broader cooperation and development on the international platform, Zhou Qiang felt very gratified: "Hunan Province will vigorously support enterprises to realize the internationalization strategy, support enterprises to increase investment and accelerate the pace of international integration; support Zoomlion and CIFA to jointly build and share technology platforms, jointly develop new technologies, accelerate the realization of the grand goal of becoming a global leader in relevant industries, and promote the development of new industrialization in Hunan."

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