Sales value of cigarette packaging
a product with neat, beautiful and suitable packaging will make consumers pay great attention and love. It can be seen that the first impression of a product is very important, especially for a newly developed and listed product. The first impression may determine the dealers and consumers' recognition of the overall quality and image of the product
first impression can not only affect consumers' initial evaluation of product quality, but also affect the future market sales of the product. Therefore, any enterprise should attach great importance to the role of the first impression of products in product development, production and sales, so as to avoid affecting the measurement results, strive to leave a good impression on customers, and pave the way for expanding the market and sales in the future
for cigarette products, the entry point and foothold of the first impression lies in the design of product packaging (especially trademark design) and production process, which is an important part of the primary and unnecessary position (the distance between the back of the box and the wall) to meet the requirements (specified in the equipment operation instructions). From creativity to hue, to pattern, to material, we should adapt to the region, environment, geography and local culture of product marketing, and we cannot always worship the Bazhong market with the same face. We should realize that the design of cigarette packaging is not only to show the excellent external quality of products, but also to show that enterprises attach great importance to products, dealers and consumers. Suitable and tidy packaging can best reflect the "temperament" of products
in the process of marketing, it can be said that the packaging of products is the extension and expansion of corporate image, corporate spirit and production and management philosophy. Products of the same brand will leave a different impression if their packaging is different, which will also create an illusion for dealers and consumers
for cigarette products, the internal quality is of course very important, but it takes a long time for consumers and dealers to correctly judge and position them. Therefore, the packaging of cigarette products is the most direct and fastest to affect consumers' first impression, and small boxes, large boxes and box packaging are the primary factors that determine the external quality and image of products
whether cigarette products can be valued by dealers and cause consumption. When due to technical reasons, it is impossible to show all the information on the products or product labels, the external packaging plays a very important role in the favor or disgust, contempt, and rejection. At present, almost all domestic tobacco enterprises have established stations, and customers may have visited the stations of the enterprises to which the cigarette products belong. Looking at the evaluation of the products sold by the enterprises in the market, this is the second "first impression" of customers on cigarette products. When customers enter the enterprise, face-to-face contact and communication with entrepreneurs and employees, see the enterprise's advanced production equipment, advanced production technology, high-quality staff and personally experience the strong corporate culture, they will have a third but currently the most important "first impression" of cigarette products. It can be said that a good third "first impression" is enough to reverse the original and poor first two "first impressions" of customers on enterprise products. Of course, if the corporate image is poor or even terrible, not only will the enterprise struggle, but also its products will not be able to create good benefits
it can be said that the outer packaging of products is the first impression to consumers in the sales process. In order to make cigarette products (especially new products) sell well in the market and have strong competitive strength, we must package the products well. As a developer, producer and seller of products, we should bear in mind that products with appropriate, beautiful, strong visual impact and extremely fresh packaging will have an irresistible attraction to dealers and consumers, and enterprises will greatly improve their core competitiveness and achieve new leapfrog development
LINK
Copyright © 2011 JIN SHI